WHO WE ARE
ABOUT US
PHERO is an independent athleisure startup founded by two women who live in movement. Every piece is tested, refined, and personally approved by us before it reaches you. We’re growing one drop, one launch, one loyal community at a time.
We work closely with our manufacturers to bring our ideas to life, from sizing to design, so you get gear that feels good, fits right, and moves with you.
PHERO is made for those who move with purpose, people of all ages who value self-care, hard work, and balance. Whether you're training, chasing goals, or showing up for yourself every day, PHERO supports your dedication. We design for those who want to feel strong, empowered, and at ease in what they wear without having to choose between comfort and confidence.
Our gear is designed to make you feel as good as it looks. With carefully selected materials and attention to quality, every piece offers unmatched comfort, durability, and versatile style that moves with you from workout to everyday life. Wearing PHERO reminds you to love yourself more because when you feel great in your clothes, confidence naturally follows.
Based in New York, we ship nationally across the United States. Our collection is available exclusively online, making it easy for you to shop quality athleisure from wherever you are.
What does PHERO mean?
From the Greek word phérō, meaning “to carry.”
We carry confidence. We carry strength. We carry purpose.