WHO WE ARE
ABOUT US
PHERO is an independent athleisure brand founded by two women who live in movement. Every piece is tested, refined, and personally approved by us before it reaches you. We believe clothing should feel intentional, supportive, and effortless, never an afterthought.
We grow deliberately, one drop, one launch, one loyal community at a time. Working closely with our manufacturers, we bring each design to life with care, from fabric selection to fit and finish, so every piece feels good, fits right, and moves naturally with you.
PHERO was created for people of all ages who move with purpose and value self care, discipline, and balance. Whether you are training, chasing goals, or simply showing up for yourself every day, PHERO supports the work you put in.
We design clothing for those who want to feel strong, empowered, and at ease, without having to choose between comfort and confidence.
Our clothing is designed to feel as good as it looks. Through carefully selected materials and close attention to quality, each piece offers lasting comfort, durability, and a refined versatility that moves with you from training to everyday life. When you feel good in what you wear, confidence follows naturally.
Based in New York, PHERO ships nationwide across the United States. Our collections are available exclusively online, allowing us to focus on quality, fit, and a thoughtful shopping experience wherever you are.
What does PHERO mean
Derived from the Greek word phérō, meaning to carry.
We carry confidence.
We carry strength.
We carry purpose.